I had an interesting moment at the airport in Charlotte, NC. I met a couple who were chatty & friendly. The woman gave me her card, suggesting that I "friend" her on FaceBook. Let's be clear here, it was a pleasant chat, at best. A couple of people, in a chance meeting in a public place.
But then she handed me her card. She does "home staging" in Charlotte, NC. I presume this means that she helps people prepare their house for sale. I explained that I live in Calgary, and that I didn't quite "see" how I would use her services...
She returned to the statement that I needed (her choice of terms) to friend her on FaceBook. She went on to state that it was her principal form of marketing ! While I am a FIRM believer in "word of mouth" advertising, I fail to see how friending this woman on FaceBook constitutes marketing !
If you read back to a previous post, you'll note that I am a huge proponent of using Social Media as a means of marketing your services or products. But she didn't seem to understand that FaceBook is for friends. Heck - I don't even live in the same COUNTRY as this person, and she is handing me business cards & suggesting Social Media as a means of conveying her message !
Talk about not understanding the medium ! Marshall McCluhan suggested that the Message IS the Medium. In this case, the woman didn't seem to understand her message, and worse, clearly didn't understand the medium that is Social Media !
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